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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing theory and practice"
~person:"Carrillat, François A."
~subject:"Sponsoring"
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Carrillat, François A.
Evans, Nathaniel J.
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International journal of advertising : the review of marketing communications
Journal of marketing theory and practice
European journal of marketing : EJM
5
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
1
Making a difference through marketing : a quest for diverse perspectives
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Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
2
The effectiveness of university sponsorship in increasing survey response rate
Ladik, Daniel M.
;
Carrillat, François A.
;
Solomon, Paul J.
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10003745473
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