//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Darstellung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
16
Werbewirkung
16
Consumer behaviour
15
Konsumentenverhalten
15
Advertising
14
Werbung
14
Humor
12
Visualisierung
8
Visualization
8
Perception
5
Psychology of advertising
5
Wahrnehmung
5
Werbepsychologie
5
advertising
5
Brand management
4
Emotion
4
Markenführung
4
Brand
3
Gender
3
Geschlecht
3
Markenartikel
3
Brand image
2
Ethics
2
Ethik
2
Humor advertising
2
Humour
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
humor
2
incongruity
2
rhetorical figure
2
visual
2
visual metaphors
2
Aesthetics
1
Benutzerfreundlichkeit
1
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Hochschulschrift
Sammlung
Article in journal
20
Language
All
English
20
Author
All
Yoon, Hye Jin
3
Huang, Ying
2
Badenes-Rocha, Alberto
1
Bayón, Tomás
1
Bigné Alcañiz, J. Enrique
1
Burgers, Christian
1
Carter, Erin Percival
1
Chang, Chingching
1
Choi, Yung Kyun
1
Chung, Hwiman
1
Crawford, Heather J.
1
Droog, Ellen
1
Eisend, Martin
1
Gotlieb, Melissa R.
1
Gregory, Gary D.
1
Ivanov, Lachezar
1
Johnson, Melissa A.
1
Kalliny, Morris
1
Kim, Eunice
1
Kim, Jihye
1
Kim, Soojin
1
Krause-McCord, Amber
1
Kumar, Piyush
1
Lee, Yoon-Joo
1
Lu, Lu
1
Martin, Kelly Norris
1
Mayer, James Mark
1
McGraw, A. Peter
1
McLaughlin, Bryan
1
Milakovic, Ivana Kursan
1
Minor, Michael
1
Miocevic, Dario
1
Mohanty, Praggyan
1
Muralidharan, Sidharth
1
Nasution, Reza Ashari
1
Ngo, Liem Viet
1
Paramita, Widya
1
Peterson, Matthew O.
1
Ratneshwar, Srinivasan
1
Ruiz Mafe, Carla
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of promotion management : JPM
Journal of business research : JBR
16
International journal of advertising : the quarterly review of marketing communications
12
International journal of production research
12
IRZ : Zeitschrift für internationale Rechnungslegung
11
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
11
Management decision
10
Qualitative research in organizations and management : an international journal
10
Journal of retailing and consumer services
9
HMD : Praxis der Wirtschaftsinformatik
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of advertising research
7
The journal of economic education
7
Tourism management : research, policies, practice
7
Academy of Management journal : AMJ
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
Technological forecasting & social change : an international journal
6
International journal of hospitality management
5
International journal of project management : the journal of The International Project Management Association
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of information & knowledge management : JIKM
5
Journal of knowledge management
5
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
5
Leadership & organization development journal
5
Measuring business excellence : the journal of organizational performance management
5
Operational research : an international journal
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Health marketing quarterly
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of product development : IJPD
4
International journal of retail & distribution management
4
Issues in accounting education
4
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fear or humor? : the effects of negatively framed visual hyperbole in advertising
Huang, Ying
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 746-774
Persistent link: https://www.econbiz.de/10014551042
Saved in:
2
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
3
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
4
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
5
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
6
Hyperboles in advertising : a serial mediation of incongruity and humour
Huang, Ying
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 719-737
Persistent link: https://www.econbiz.de/10012260254
Saved in:
7
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
8
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
9
React to the future : political visualization, emotional reactions and political behavior
McLaughlin, Bryan
;
Velez, John A.
;
Gotlieb, Melissa R.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 760-775
Persistent link: https://www.econbiz.de/10012200318
Saved in:
10
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->