Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic and Yung Kyun Choi
| Year of publication: |
2021
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|---|---|
| Authors: | Yoon, Hye Jin ; Yoon, Sukki ; Zdravkovic, Srdan ; Milakovic, Ivana Kursan ; Miocevic, Dario ; Choi, Yung Kyun |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 7, p. 1047-1072
|
| Subject: | comedic violence | cultures | Humor advertising | third-person effects | Werbung | Advertising | Gewalt | Violence | USA | United States | Südkorea | South Korea | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Humor | Kroatien | Croatia |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1827894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650622