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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bang Nguyen Viet"
~person:"Bilro, Ricardo Godinho"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Affective persuasion"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Affective persuasion
Cognition
Comparative advertising
Customer satisfaction
Markenartikel
persuasion knowledge
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
7
Markenführung
7
Werbewirkung
7
Brand image
6
Markenimage
6
Advertising
5
Emotion
5
Werbung
5
Brand
4
Beziehungsmarketing
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Internet marketing
3
Online-Marketing
3
Relationship marketing
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Brand love
2
Brand loyalty
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Emerging economies
2
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Experiment
2
Green marketing
2
Schwellenländer
2
Social Web
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Social web
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Sustainable product
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Umweltbewusstsein
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Vergleichende Werbung
2
affect priming
2
comparative advertising
2
green advertising
2
green brand equity
2
Öko-Marketing
2
Öko-Produkt
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AI-enabled consumer experience
1
Brand attachment
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Brand authenticity
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11
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Ahuvia, Aaron
Bagozzi, Richard P.
Bang Nguyen Viet
Bilro, Ricardo Godinho
Wen, Taylor Jing
Yoon, Sukki
7
Choi, Yung Kyun
5
Kim, Kacy K.
5
Loureiro, Sandra Maria Correia
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Evans, Nathaniel J.
4
Hüttl-Maack, Verena
4
Kim, Jungkeun
4
Lou, Chen
4
Matthes, Jörg
4
Naderer, Brigitte
4
Septianto, Felix
4
Sung, Yongjun
4
Wu, Linwan
4
Yi, Youjae
4
Arnold, Mark J.
3
Bauer, Brittney C.
3
Beckert, Johannes
3
Bigné Alcañiz, J. Enrique
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lee, Yoon-Joo
3
Park, Jooyoung
3
Pozharliev, Rumen
3
Schramm, Holger
3
Stafford, Marla Royne
3
Taylor, Charles Raymond
3
Wagner, Udo
3
Woodside, Arch G.
3
Xie, Quan
3
Yang, Jing
3
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Psychology & marketing
Cogent business & management
4
Journal of current issues and research in advertising
3
Handbook of brand relationships
2
Asian journal of business and accounting : AJBA
1
Business strategy and the environment
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
11
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11
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
3
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
4
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
9
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
10
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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