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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Choi, Chang-Won"
~person:"Dens, Nathalie"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Comparison
Customer satisfaction
Markenartikel
persuasion knowledge
Consumer behaviour
8
Konsumentenverhalten
8
Werbewirkung
8
Advertising
3
Brand management
3
Markenführung
3
Werbung
3
Comparative advertising
2
Emotion
2
Product Placement
2
Product placement
2
Vergleichende Werbung
2
affect priming
2
comparative advertising
2
Affective persuasion
1
Analysis of variance
1
Associative Network Theory
1
Big Five personality
1
Brand
1
Brand extension
1
Brand familiarity
1
Brand image
1
Brand placement
1
Brand placement in fiction
1
Cognition
1
Corporate Social Responsibility
1
Corporate disclosure
1
Corporate social responsibility
1
Internet marketing
1
Kognition
1
Language
1
Markenimage
1
Markentransfer
1
Native advertising
1
Online-Marketing
1
Perceived fit
1
Personality psychology
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8
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Choi, Chang-Won
Dens, Nathalie
Wen, Taylor Jing
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Lou, Chen
4
Loureiro, Sandra Maria Correia
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Gierl, Heribert
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Pelsmacker, Patrick de
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Xie, Quan
3
Yang, Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Ahuvia, Aaron
2
Arora, Nilesh
2
Bae, Mikyeung
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bilro, Ricardo Godinho
2
Boutsouki, Christina
2
Dodoo, Naa Amponsah
2
Evanschitzky, Heiner
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
3
Journal of current issues and research in advertising
3
Journal of electronic commerce research : JECR
3
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
8
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Increasing company-cause fit : the effects of a relational ad message and consumers' cause involvement on attitude toward the CSR activity
Choi, Chang-Won
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 333-353
Persistent link: https://www.econbiz.de/10013207352
Saved in:
3
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
4
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
5
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
6
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
7
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
8
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
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