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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Choi, Chang-Won"
~person:"Dens, Nathalie"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Comparison
Customer satisfaction
Markenartikel
persuasion knowledge
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Brand management
3
Markenführung
3
Advertising
2
Personality psychology
2
Persönlichkeitspsychologie
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Big Five personality
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Brand placement in fiction
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Online-Marketing
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Perceived fit
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Personalbeschaffung
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Personalized advertising
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Persönlichkeitsmerkmal
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Choi, Chang-Won
Dens, Nathalie
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Lou, Chen
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4
Matthes, Jörg
4
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Bang Nguyen Viet
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3
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Choi, Dongwon
3
Feng, Yang
3
Gierl, Heribert
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3
Hudders, Liselot
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Margariti, Kostoula
3
Pelsmacker, Patrick de
3
Schramm, Holger
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Taylor, Charles Raymond
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Wen, Taylor Jing
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Yoon, Hye Jin
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2
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2
Bagozzi, Richard P.
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
3
Journal of electronic commerce research : JECR
3
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
Increasing company-cause fit : the effects of a relational ad message and consumers' cause involvement on attitude toward the CSR activity
Choi, Chang-Won
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 333-353
Persistent link: https://www.econbiz.de/10013207352
Saved in:
4
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
5
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
6
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
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