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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bang Nguyen Viet"
~person:"Bilro, Ricardo Godinho"
~person:"Schramm, Holger"
~person:"Wen, Taylor Jing"
~person:"Yang, Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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| 18 applied filters
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Advertising effects
Cognition
Comparative advertising
Comparison
Customer satisfaction
Werbewirkung
persuasion knowledge
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
10
Markenimage
10
Brand management
9
Markenführung
9
Advertising
7
Werbung
7
Brand
6
Markenartikel
6
Emotion
5
Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Relationship marketing
3
Brand love
2
Brand loyalty
2
Confidence
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Coronavirus
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Emerging economies
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Environmental consciousness
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Green marketing
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Psychology of advertising
2
Schwellenländer
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Sponsoring
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Sponsorship
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Sustainable product
2
Umweltbewusstsein
2
Vergleichende Werbung
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Vertrauen
2
Werbepsychologie
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affect priming
2
comparative advertising
2
green advertising
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11
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Ahuvia, Aaron
Bagozzi, Richard P.
Bang Nguyen Viet
Bilro, Ricardo Godinho
Schramm, Holger
Wen, Taylor Jing
Yang, Jing
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lee, Yoon-Joo
3
Lou, Chen
3
Taylor, Charles Raymond
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunice
2
Kim, Hye Young
2
Kim, Hye-yŏng
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Cogent business & management
4
Journal of current issues and research in advertising
3
Asian journal of business and accounting : AJBA
1
Business strategy and the environment
1
European journal of marketing : EJM
1
Handbook of brand relationships
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
4
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
5
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
6
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
7
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
8
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
9
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
10
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
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