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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Boerman, Sophie C."
~person:"Dens, Nathalie"
~person:"Ko, Eunju"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Cognition
Comparison
Customer satisfaction
persuasion knowledge
Consumer behaviour
11
Konsumentenverhalten
11
Werbewirkung
10
Brand management
6
Markenführung
6
Advertising
5
Werbung
5
Brand
4
Markenartikel
4
Brand image
3
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Markenimage
3
Online-Marketing
3
Product Placement
3
Product placement
3
Brand placement
2
Comparative advertising
2
Emotion
2
Instagram
2
Social Web
2
Social web
2
Vergleichende Werbung
2
affect priming
2
comparative advertising
2
disclosure
2
Affective persuasion
1
Associative Network Theory
1
Bibliometrics
1
Bibliometrie
1
Brand familiarity
1
Brand placement in fiction
1
Communication effectiveness
1
Consumer privacy
1
Corporate disclosure
1
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11
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Boerman, Sophie C.
Dens, Nathalie
Ko, Eunju
Wen, Taylor Jing
Yoon, Sukki
6
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Kim, Mikyoung
3
Lee, Jong-Ho
3
Lee, Yoon-Joo
3
Lou, Chen
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Boutsouki, Christina
2
Choi, Chang-Won
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunice
2
Kim, Hye Young
2
Kim, Hye-yŏng
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
4
Journal of current issues and research in advertising
3
Journal of electronic commerce research : JECR
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
6
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
7
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
8
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
9
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
10
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
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