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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Dens, Nathalie"
~person:"Kim, Eunice"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Affective persuasion"
~subject:"Customer satisfaction"
~subject:"Vergleichende Werbung"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Affective persuasion
Customer satisfaction
Vergleichende Werbung
persuasion knowledge
Consumer behaviour
7
Konsumentenverhalten
7
Werbewirkung
7
Advertising
4
Werbung
4
Brand management
2
Comparative advertising
2
Emotion
2
Markenführung
2
Native advertising
2
Product Placement
2
Product placement
2
affect priming
2
comparative advertising
2
Associative Network Theory
1
Brand
1
Brand familiarity
1
Brand image
1
Brand placement
1
Brand placement in fiction
1
Cognition
1
Comparison
1
Corporate disclosure
1
Direct marketing
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Direktmarketing
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Facebook
1
Internet marketing
1
Kognition
1
Language
1
Markenartikel
1
Markenimage
1
Online-Marketing
1
Perceived fit
1
Personalbeschaffung
1
Personality psychology
1
Personalized advertising
1
Persönlichkeitspsychologie
1
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7
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Dens, Nathalie
Kim, Eunice
Wen, Taylor Jing
Yoon, Sukki
6
Boerman, Sophie C.
5
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wu, Linwan
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boutsouki, Christina
3
Breves, Priska
3
Choi, Dongwon
3
Feng, Yang
3
Hatzithomas, Leonidas
3
Hudders, Liselot
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Lou, Chen
3
Margariti, Kostoula
3
Schramm, Holger
3
Taylor, Charles Raymond
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Choi, Chang-Won
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hayes, Jameson L.
2
Holiday, Steven
2
Hüttl-Maack, Verena
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Hye-yŏng
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
3
Journal of current issues and research in advertising
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
2
Electronic commerce research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
7
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1
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
4
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
5
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
6
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
7
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
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