Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Yoo Jin Chung and Eunice Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Chung, Yoo Jin ; Kim, Eunice |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 1, p. 1-26
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| Subject: | ad avoidance | consumer skepticism | Facebook | Native advertising | social networking sites | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1809590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012385169