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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Luxury goods"
~subject:"Marketing management"
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Luxury goods
Marketing management
Brand image
281
Markenimage
281
Consumer behaviour
259
Konsumentenverhalten
259
Brand management
192
Markenführung
192
Brand
104
Markenartikel
103
Beziehungsmarketing
70
Relationship marketing
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45
Retail trade
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Social Web
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Advertising effects
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Internet marketing
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Online-Marketing
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Customer satisfaction
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Handelsmarke
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Herkunftsbezeichnung
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Service quality
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Store brand
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Viral marketing
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Grace, Debra
2
Hyun, Hyowon
2
Loureiro, Sandra Maria Correia
2
Park, Jungkun
2
Shao, Wei
2
Adamczyk, Grzegorz
1
Ahn, Jiseon
1
Ajitha, S.
1
Akhtar, Nadeem
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
73
The journal of brand management : an international journal
47
The journal of product & brand management
35
Journal of fashion marketing and management
21
European journal of marketing : EJM
16
Journal of marketing communications
13
Journal of the Academy of Marketing Science
11
Cogent business & management
10
Journal of international consumer marketing
10
Journal of marketing
10
Journal of marketing management : MM
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of strategic marketing
9
Psychology & marketing
9
International marketing review
8
European journal of marketing
7
International journal of hospitality management
7
Journal of global fashion marketing : JGfM
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
6
Qualitative market research : an international journal
6
The journal of asset management
6
The marketing review
6
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Tourism management : research, policies, practice
5
Young consumers : insight and ideas for responsible marketers
5
Asia-Pacific journal of business administration
4
Business horizons
4
Central European business review : CEBR
4
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ECONIS (ZBW)
34
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1
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
2
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
3
Vegan luxury for non-vegan consumers : impacts on brand trust and attitude towards the firm
Lee Park, Camila
;
Fracarolli Nunes, Mauro
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
6
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
7
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
8
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
9
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
10
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
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