More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Rong Li, Michel Laroche, Marie-Odile Richard, Xinyu Cui
| Year of publication: |
2022
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|---|---|
| Authors: | Li, Rong ; Laroche, Michel ; Richard, Marie-Odile ; Cui, Xinyu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-9
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| Subject: | Atmospherics | Coffee culture | Cosmopolitanism | Perceived luxuriousness | Perceived quality | Self-congruity | WTPP | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Dienstleistungsqualität | Service quality | Wahrnehmung | Perception | Produktqualität | Product quality | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102759 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209484