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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of strategic marketing"
~subject:"Marketing management"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
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International journal of advertising : the review of marketing communications
Journal of strategic marketing
SpringerLink / Bücher
26
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Premier reference source
17
Erfurter Hefte zum angewandten Marketing
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The journal of business & industrial marketing
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International marketing review
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Proceedings series / American Marketing Association
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Edward Elgar E-Book Archive
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Legends in strategic marketing
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European journal of marketing : EJM
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Europäische Kulturen in der Wirtschaftskommunikation
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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Gabler Edition Wissenschaft
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Key issues in marketing management
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Management for Professionals
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Palgrave Studies of Marketing in Emerging Economies
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ECONIS (ZBW)
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Influencer marketing
2022
Persistent link: https://www.econbiz.de/10013167394
Saved in:
2
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
3
Special issue on leveraged marketing communications
Yoon, Sukki
(
ed.
);
Choi, Yung Kyun
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260260
Saved in:
4
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009510642
Saved in:
5
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
Saved in:
6
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008808962
Saved in:
7
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
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