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~isPartOf:"International journal of advertising : the review of marketing communications"
~language:"eng"
~subject:"Germany"
~subject:"Social web"
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Germany
Social web
Brand management
68
Markenführung
68
Consumer behaviour
60
Konsumentenverhalten
60
Advertising effects
44
Werbewirkung
44
Brand image
32
Markenimage
32
Advertising
31
Werbung
31
Internet marketing
28
Online-Marketing
28
Brand
23
Markenartikel
23
Social Web
19
Luxury goods
10
Luxusgüter
10
Marketing management
9
Marketingmanagement
9
Product Placement
7
Product placement
7
Beziehungsmarketing
6
Relationship marketing
6
brand attitude
6
social media
6
Psychology of advertising
5
Werbepsychologie
5
advertising
5
persuasion knowledge
5
Celebrity endorsement
4
Celebrity-Werbung
4
Emotion
4
Fashion
4
Influencer marketing
4
Instagram
4
Mode
4
Perception
4
Viral marketing
4
Virales Marketing
4
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English
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Dens, Nathalie
2
Hudders, Liselot
2
Veirman, Marijke de
2
Ang, Lawrence
1
Buzeta, Cristian
1
Chan, Terri H.
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
De Jans, Steffi
1
De Keyzer, Freya
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Han, Jiyoon
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Mikyoung
1
Kim, Taeyeon
1
Kim, Yoojung
1
Ko, Eunju
1
Koronaki, Eirini
1
Lee, Seungae
1
Lou, Chen
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Mazerant, Komala
1
Naderer, Brigitte
1
Neijens, Peter
1
Noort, Guda van
1
Pamuksuz, Utku
1
Panigyrakis, George
1
Panopoulos, Anastasios
1
Pelsmacker, Patrick de
1
Poels, Karolien
1
Schooten, Erik van
1
Singh, Camille
1
Song, Hayeon
1
Song, Sanga
1
Su, Leona Yi Fan
1
Sung, Yongjun
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
105
The journal of brand management : an international journal
60
The journal of product & brand management
59
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
SpringerLink / Bücher
22
Business horizons
20
Journal of marketing management : MM
20
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Journal of marketing
15
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Springer Proceedings in Business and Economics
12
Springer eBook Collection
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Journal of the Academy of Marketing Science
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
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ECONIS (ZBW)
19
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
5
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
6
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
7
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
8
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
9
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
10
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
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