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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Applequist, Janelle"
~person:"Kang, Moon Young"
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
1
KAIST College of Business Working Paper Series
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Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising
Kim, Sunghoon
;
Kang, Moon Young
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 892-909
Persistent link: https://www.econbiz.de/10013209456
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2
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
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3
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
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