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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Müller, Céline M."
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"eye tracking"
~subject:"persuasion knowledge"
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Customer satisfaction
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Müller, Céline M.
Yoon, Sukki
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International journal of advertising : the review of marketing communications
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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2
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
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