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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Segijn, Claire M."
~type_genre:"Article in journal"
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International journal of advertising : the review of marketing communications
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A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
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