A first step in unraveling synced advertising effectiveness
Year of publication: |
2021
|
---|---|
Authors: | Segijn, Claire M. ; Voorveld, Hilde |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 1, p. 124-143
|
Subject: | brand attitude | mobile | personalization | Synced advertising | television | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Fernsehwerbung | Television advertising | Werbung | Advertising | Online-Marketing | Internet marketing |
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