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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Werbewirkung"
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Advertising
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Werbewirkung
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Verkaufsförderung
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behavioral control
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International journal of advertising : the review of marketing communications
Journal of promotion management : JPM
14
Journal of business research : JBR
13
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing research : JMR
7
Journal of retailing
7
Journal of marketing communications
6
European journal of marketing : EJM
5
International journal of economic issues : IJEI
5
Gabler Edition Wissenschaft
4
The international review of retail, distribution and consumer research
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
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The journal of consumer marketing
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American journal of agricultural economics
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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European research studies
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Faculty & research / Insead : working paper series
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Global business review
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Global journal of business management : GJBM
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Information systems research : ISR
2
International economics & finance journal : (IEFJ)
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International journal of retail & distribution management
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Inventi impact: retailing & consumer services
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Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing : JIMA
2
Journal of international economic review
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Report / Marketing Science Institute
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Series: Management know-how / M
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The McGraw-Hill/Irwin series in marketing
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The journal of applied business research
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Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
2
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
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