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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Werbewirkung"
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Advertising effects
Comparison
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Internet marketing
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Consumer behaviour
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advertising recognition
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disclosures
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online banner ads
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paginated online content
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probability of congruent ads
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relevancy and expectancy
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sponsorship transparency
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International journal of advertising : the review of marketing communications
International journal of electronic commerce : IJEC
6
Journal of internet commerce
6
International journal of advertising : the quarterly review of marketing communications
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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Faculty & research / Insead : working paper series
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International journal of business innovation and research
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International journal of electronic business
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal of advertising research
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of global information management : an official publication of the Information Resources Management Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
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A reader in marketing communications
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Advanced topics in electronic commerce ; Vol. 1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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African journal of business and economic research : AJBER
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Anxieties and management responses in international business
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Asia Pacific journal of marketing and logistics
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Benchmarking : an international journal ; BIJ
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Berichte aus der Betriebswirtschaft
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Cogent economics & finance
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Comparative perspectives on global corporate social responsibility
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
2
Click, click, ad : the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Kononova, Anastasia
;
Kim, Wonkyung
;
Joo, Eunsin
;
Lynch, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1031-1058
Persistent link: https://www.econbiz.de/10012395639
Saved in:
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