Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Simone Krouwer, Karolien Poels and Steve Paulussen
| Year of publication: |
2020
|
|---|---|
| Authors: | Krouwer, Simone ; Poels, Karolien ; Paulussen, Steve |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 1, p. 51-73
|
| Subject: | advertising recognition | credibility | disclosures | Native advertising | sponsorship transparency | Werbung | Advertising | Unternehmenspublizität | Corporate disclosure | Online-Marketing | Internet marketing | Website | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Auskunftspflicht | Disclosure regulation | Öffentlichkeitsarbeit | Public relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1575107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200472