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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand"
~subject:"Celebrity endorsement"
~subject:"Markenführung"
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Search: subject_exact:"Werbeeffizienz"
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Brand
Celebrity endorsement
Markenführung
Advertising effects
198
Werbewirkung
198
Advertising
157
Werbung
157
Consumer behaviour
137
Konsumentenverhalten
137
Internet marketing
76
Online-Marketing
76
Brand management
43
Social Web
35
Social web
35
Brand image
26
Markenimage
26
advertising
21
Psychology of advertising
16
Werbepsychologie
16
persuasion knowledge
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Markenartikel
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Emotion
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Celebrity-Werbung
13
Gender
12
Geschlecht
12
Humor
11
Luxury goods
11
Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
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Product Placement
11
Product placement
11
social media
11
Corporate disclosure
10
Public relations
10
Sponsoring
10
Sponsorship
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Unternehmenspublizität
10
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52
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Ko, Eunju
3
Matthes, Jörg
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Naderer, Brigitte
3
Hayes, Jameson L.
2
Ono, Akinori
2
An, Donghwy
1
Anglada-Tort, Manuel
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Chang, Chingching
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
56
Journal of marketing communications
45
International journal of advertising : the quarterly review of marketing communications
41
Journal of promotion management : JPM
39
Psychology & marketing
38
The journal of product & brand management
35
Journal of advertising research
32
Journal of promotion management : innovations in planning and applied research
26
The journal of brand management : an international journal
26
Journal of retailing and consumer services
24
Marketing : ZFP ; journal of research and management
21
International journal of internet marketing and advertising : IJIMA
18
Marketing letters : a journal of research in marketing
17
SpringerLink / Bücher
17
International journal of sports marketing & sponsorship
16
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
12
Journal of global marketing
12
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing research : JMR
10
Journal of strategic marketing
10
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of consumer marketing
9
Young consumers : insight and ideas for responsible marketers
9
International journal of hospitality management
8
Journal of current issues and research in advertising
8
Journal of international consumer marketing
8
Journal of marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Springer eBook Collection / Business and Economics
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
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ECONIS (ZBW)
52
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
3
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
6
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
7
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
8
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
9
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
10
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
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