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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand management"
~subject:"Online-Marketing"
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Brand management
Online-Marketing
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Internet marketing
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Viral marketing
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Virales Marketing
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advertising contests
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augmented reality
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brand-related user-generated content
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Bigné Alcañiz, J. Enrique
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Kim, Juran
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Martínez-Navarro, Jesús
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Su, Qiuli
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Wu, Jianan
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
48
Journal of retailing and consumer services
19
The journal of brand management : an international journal
19
The journal of product & brand management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Customer engagement : contemporary issues and challenges
9
Journal of marketing management : MM
8
Marketing intelligence & planning
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
The service industries journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of fashion marketing and management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
The journal of services marketing
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Information systems research : ISR
4
International journal of contemporary hospitality management
4
Journal of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel and tourism marketing
4
Marketing theory
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
The journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of advertising research
3
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ECONIS (ZBW)
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1
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
2
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
3
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
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