Special issue on new insights on digital and social media advertising
Juran Kim
| Alternative title: | New insights on digital and social media advertising |
|---|---|
| Year of publication: |
2021
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| Authors: | Kim, Juran |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 6, p. 849-851
|
| Subject: | augmented reality | consumer engagements | digital advertising | self-disclosure | social media | user generated content (UGC) | Deregulierung | Deregulation | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1923274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623901