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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Celebrity endorsement"
~subject:"Sport organization"
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Celebrity endorsement
Sport organization
Advertising effects
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Athletes
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Celebrity-Werbung
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Sportler
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Werbewirkung
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Body image
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Body weight
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advertising
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athlete
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celebrity endorsers
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endorser
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Brison, Natasha T.
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Collins, Alice Ford
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Lord, Kenneth R.
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Pickett, Andrew C.
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Putrevu, Sanjay
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International journal of advertising : the review of marketing communications
Journal of sports economics
19
International journal of sports marketing & sponsorship
13
Sport management review
13
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Applied economics
6
Department of Economics working paper
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
International journal of sport finance
4
Middlebury College working paper series
4
Young consumers : insight and ideas for responsible marketers
4
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Applied economics letters
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
European journal of marketing : EJM
2
Journal of economic behavior & organization : JEBO
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
KulturKommerz
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
New horizons in the economics of sport
2
Praeger perspectives
2
School working papers / Faculty of Business and Law, School of Accounting, Economics and Finance, Deakin University
2
Schriftenreihe Sportökonomie in Forschung und Praxis
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
UZH Business Working Paper Series
2
Working papers / Lancaster University Management School
2
Advances in the economics of sport / Supplement
1
Asia-Pacific journal of business administration
1
Atlantic economic journal : AEJ
1
Barcelona GSE working paper series : working paper
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
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Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers
Lord, Kenneth R.
;
Putrevu, Sanjay
;
Collins, Alice Ford
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10012200276
Saved in:
2
Lose like a man : body image and celebrity endorsement effects of weight loss product purchase intentions
Pickett, Andrew C.
;
Brison, Natasha T.
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1098-1115
Persistent link: https://www.econbiz.de/10012200369
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