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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Eco-label"
~subject:"Environmental consciousness"
~subject:"Umweltzeichen"
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Search: subject_exact:"Sustainable marketing"
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Eco-label
Environmental consciousness
Umweltzeichen
Advertising effects
7
Green marketing
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Haley, Eric John
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Lee, Jinhee
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Muralidharan, Sidharth
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Noordewier, Marret K.
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International journal of advertising : the review of marketing communications
Business strategy and the environment
16
International journal of hospitality management
12
Journal of business research : JBR
11
Marketing intelligence & planning
9
Cogent business & management
8
International journal of consumer studies
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing communications
8
Journal of retailing and consumer services
8
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
6
International journal of contemporary hospitality management
6
Journal of Islamic marketing
6
Journal of international consumer marketing
6
Journal of promotion management : JPM
6
Journal of strategic marketing
6
Asia-Pacific journal of business administration
5
International journal of green economics
5
Journal of travel and tourism marketing
5
Amfiteatru economic : an economic and business research periodical
4
European research studies
4
Green consumerism : perspectives, sustainability, and behavior
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Cleaner and responsible consumption
3
Global business review
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of nonprofit & public sector marketing
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Qualitative market research : an international journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Corporate social responsibility and environmental management
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Economics, management and financial markets
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ECONIS (ZBW)
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
2
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
3
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
4
Paradoxical side effects of green advertising : how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Meijers, Marijn H. C.
;
Noordewier, Marret K.
;
Verlegh, …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10012200374
Saved in:
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