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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Emotion"
~subject:"Germany"
~subject:"Social web"
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Search: subject:"branding"
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Emotion
Germany
Social web
Brand management
66
Markenführung
66
Consumer behaviour
58
Konsumentenverhalten
58
Advertising effects
43
Werbewirkung
43
Brand image
31
Markenimage
31
Advertising
30
Werbung
30
Internet marketing
27
Online-Marketing
27
Brand
22
Markenartikel
22
Social Web
19
Luxury goods
10
Luxusgüter
10
Marketing management
8
Marketingmanagement
8
Product Placement
7
Product placement
7
Beziehungsmarketing
6
Relationship marketing
6
brand attitude
6
social media
6
Psychology of advertising
5
Werbepsychologie
5
persuasion knowledge
5
Celebrity endorsement
4
Celebrity-Werbung
4
Fashion
4
Influencer marketing
4
Instagram
4
Mode
4
advertising
4
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
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21
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21
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English
21
Author
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Dens, Nathalie
2
Hudders, Liselot
2
Veirman, Marijke de
2
Ang, Lawrence
1
Buzeta, Cristian
1
Carter, Erin Percival
1
Chan, Terri H.
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
De Jans, Steffi
1
De Keyzer, Freya
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Han, Jiyoon
1
Johnson, Benjamin K.
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Mikyoung
1
Kim, Taeyeon
1
Kim, Yoojung
1
Ko, Eunju
1
Koronaki, Eirini
1
Lee, Seungae
1
Lou, Chen
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Mazerant, Komala
1
McGraw, A. Peter
1
Morris, Jon D.
1
Morton, Cynthia R.
1
Mueller, Sophia
1
Naderer, Brigitte
1
Neijens, Peter
1
Noort, Guda van
1
Pamuksuz, Utku
1
Panigyrakis, George
1
Panopoulos, Anastasios
1
Pelsmacker, Patrick de
1
Poels, Karolien
1
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Published in...
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International journal of advertising : the review of marketing communications
SpringerLink / Bücher
136
Journal of business research : JBR
132
The journal of brand management : an international journal
97
The journal of product & brand management
83
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
53
Innovatives Markenmanagement
41
Journal of promotion management : innovations in planning and applied research
35
Springer eBook Collection / Business and Economics
33
Research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of marketing communications
27
Gabler Edition Wissenschaft
26
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
23
Marketing intelligence & planning
22
Springer eBook Collection
22
Business horizons
21
Journal of marketing management : MM
21
International journal of hospitality management
20
Tourism management : research, policies, practice
20
Cogent business & management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Psychology & marketing
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of internet commerce
17
Journal of marketing
17
Gabler Research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of strategic marketing
16
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
European journal of marketing
13
Journal of promotion management : JPM
13
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
13
Qualitative market research : an international journal
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
13
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ECONIS (ZBW)
21
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
6
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
7
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
8
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
9
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
10
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
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