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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Fernsehprogramm"
~subject:"Media industries"
~subject:"Social Web"
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Fernsehprogramm
Media industries
Social Web
Advertising effects
3
Media usage
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Mediennutzung
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Werbewirkung
3
Advertising
2
Internet marketing
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International journal of advertising : the review of marketing communications
Media-Perspektiven
9
The journal of media economics
9
International journal of internet marketing and advertising : IJIMA
7
Young consumers : insight and ideas for responsible marketers
7
Journal of advertising research
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
NBER working paper series
4
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
Discussion paper / Centre for Economic Policy Research
3
International journal on media management : JMM
3
JMM : the international journal on media management
3
Journal of marketing communications
3
Journal of media business studies
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
American economic review
2
Applied economics letters
2
Aus Politik und Zeitgeschichte : APuZ
2
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
2
Düsseldorf working papers in applied management and economics
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of organizational computing and electronic commerce
2
Journal of promotion management : JPM
2
Journal of sports economics
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Journal of the Academy of Marketing Science
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Journal of the European Economic Association
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
Media and convergence management
2
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Psychology & marketing
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Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
2
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
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