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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Germany"
~subject:"Marketing management"
~subject:"Social web"
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Germany
Marketing management
Social web
Brand management
66
Markenführung
66
Consumer behaviour
58
Konsumentenverhalten
58
Advertising effects
43
Werbewirkung
43
Brand image
31
Markenimage
31
Advertising
30
Werbung
30
Internet marketing
27
Online-Marketing
27
Brand
22
Markenartikel
22
Social Web
19
Luxury goods
10
Luxusgüter
10
Marketingmanagement
8
Product Placement
7
Product placement
7
Beziehungsmarketing
6
Relationship marketing
6
brand attitude
6
social media
6
Psychology of advertising
5
Werbepsychologie
5
persuasion knowledge
5
Celebrity endorsement
4
Celebrity-Werbung
4
Fashion
4
Influencer marketing
4
Instagram
4
Mode
4
advertising
4
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
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25
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Dens, Nathalie
2
Hudders, Liselot
2
Veirman, Marijke de
2
Xie, Quan
2
Ang, Lawrence
1
Baek, Tae Hyun
1
Bang, Hye Jin
1
Buzeta, Cristian
1
Cao, Yue
1
Chan, Terri H.
1
Choi, Dongwon
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
De Jans, Steffi
1
De Keyzer, Freya
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Feng, Yang
1
Han, Jiyoon
1
Kim, Eunjin
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Mikyoung
1
Kim, Seoyoung
1
Kim, Taeyeon
1
Kim, Yeonshin
1
Kim, Yoojung
1
Ko, Eunju
1
Koronaki, Eirini
1
Lee, Jong-Ho
1
Lee, Seungae
1
Lee, Sungkyu
1
Li, Guoxin
1
Liu, Honglei
1
Lou, Chen
1
Lu, Bo
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Mazerant, Komala
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
149
SpringerLink / Bücher
144
The journal of brand management : an international journal
102
The journal of product & brand management
90
Journal of retailing and consumer services
71
International journal of internet marketing and advertising : IJIMA
48
Innovatives Markenmanagement
41
Journal of marketing communications
36
European journal of marketing : EJM
35
Springer eBook Collection / Business and Economics
35
Journal of strategic marketing
34
Journal of marketing management : MM
33
Journal of promotion management : innovations in planning and applied research
31
Research
31
Gabler Edition Wissenschaft
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Springer eBook Collection
28
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Marketing intelligence & planning
25
Business horizons
24
Journal of marketing
24
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
22
Tourism management : research, policies, practice
21
Cogent business & management
19
Journal of internet commerce
19
Gabler Research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Asia Pacific journal of marketing and logistics
17
Journal of promotion management : JPM
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of hospitality management
15
Europäische Hochschulschriften / 5
14
International marketing review
14
Journal of fashion marketing and management
14
Journal of global marketing
14
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ECONIS (ZBW)
25
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25
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date (oldest first)
1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
3
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
4
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
5
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
6
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
7
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
8
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
9
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
10
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
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