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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Germany"
~subject:"Online-Marketing"
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Germany
Online-Marketing
Advertising effects
13
Celebrity endorsement
13
Celebrity-Werbung
13
Werbewirkung
13
Consumer behaviour
9
Konsumentenverhalten
9
Social Web
5
Social web
5
Advertising
4
Brand
4
Brand image
4
Brand management
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Markenartikel
4
Markenführung
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Markenimage
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Werbung
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Internet marketing
3
celebrity endorsement
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celebrity endorsements
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Athletes
2
Credibility
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Glaubwürdigkeit
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Luxury goods
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Luxusgüter
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Social media influencer
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Sportler
2
advertising effectiveness
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attractiveness
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celebrity endorser
2
credibility
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expertise
2
influencer marketing
2
social media
2
trustworthiness
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Ad attitudes
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Body image
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Body weight
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China
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Choi, Yung Kyun
1
Janssen, Loes
1
Kim, Hye-yŏng
1
Kim, Mikyoung
1
Schouten, Alexander P.
1
Song, Sanga
1
Verspaget, Maegan
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Zhu, Haiyun
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
International journal of internet marketing and advertising : IJIMA
4
SpringerLink / Bücher
4
Gabler Edition Wissenschaft
3
Journal of retailing and consumer services
3
Cogent business & management
2
International journal of hospitality management
2
International journal of sports marketing & sponsorship
2
Journal of marketing communications
2
Konzepte und Perspektiven der Markenbildung im Kulturbereich
2
The journal of product & brand management
2
Academia : revista Latinoamericana de administración
1
Breaking new ground in theory and practice
1
Essentials
1
Fontys Venlo - publication of applied sciences
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Hübnerś blaues Who is who
1
Innovation: organization & management : IOM
1
International journal of Indian culture and business management : IJICBM
1
International journal of financial research
1
International journal of retail and distribution management
1
International journal of social entrepreneurship and innovation : IJSEI
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management science and engineering
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of sports economics
1
Kommunikationswissenschaft
1
Kyklos : international review for social sciences
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
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1
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
2
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
3
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
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