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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Humor"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Humor
Advertising effects
12
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
7
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
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Journal of managerial psychology
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Journal of marketing communications
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Leadership & organization development journal
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Australian journal of management
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Health marketing quarterly
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of leadership & organizational studies : JLOS
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Marketing intelligence & planning
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Organization : the critical journal of organization, theory and society
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Asian business & management
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European journal of marketing : EJM
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Forschungsgruppe Konsum und Verhalten
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Harvard business review : HBR
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Journal of consumer behaviour : an international research review
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Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
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Journal of management & organization : JMO
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Journal of managerial issues : JMI
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Journal of marketing theory and practice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Management communication quarterly : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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AMS review : official publication of the Academy of Marketing Science
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Academy of Management learning & education : AMLE
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American behavioral scientist : ABS
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Asia Pacific journal of human resources : APJHR
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Asia-Pacific journal of business administration
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Australasian marketing journal
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ECONIS (ZBW)
11
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1
Fear or humor? : the effects of negatively framed visual hyperbole in advertising
Huang, Ying
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 746-774
Persistent link: https://www.econbiz.de/10014551042
Saved in:
2
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
3
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
4
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
5
Hyperboles in advertising : a serial mediation of incongruity and humour
Huang, Ying
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 719-737
Persistent link: https://www.econbiz.de/10012260254
Saved in:
6
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
7
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
8
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
9
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
10
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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