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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Luxury goods"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Luxury goods
Social web
Brand management
61
Markenführung
61
Consumer behaviour
54
Konsumentenverhalten
54
Advertising effects
40
Werbewirkung
40
Brand image
29
Markenimage
29
Advertising
27
Werbung
27
Internet marketing
23
Online-Marketing
23
Brand
21
Markenartikel
21
Social Web
18
Luxusgüter
10
Marketing management
8
Marketingmanagement
8
Product Placement
7
Product placement
7
Beziehungsmarketing
6
Relationship marketing
6
social media
6
Psychology of advertising
5
Werbepsychologie
5
brand attitude
5
persuasion knowledge
5
Celebrity endorsement
4
Celebrity-Werbung
4
Fashion
4
Influencer marketing
4
Instagram
4
Mode
4
advertising
4
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
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Aufsatz in Zeitschrift
Working Paper
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26
Aufsatzsammlung
1
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English
26
Author
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Ko, Eunju
4
Hudders, Liselot
2
Veirman, Marijke de
2
An, Donghwy
1
Ang, Lawrence
1
Cao, Yue
1
Chan, Terri H.
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
De Jans, Steffi
1
Dens, Nathalie
1
Duff, Brittany R. L.
1
Eguro, Yuka
1
Einwiller, Sabine
1
Han, Jiyoon
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Janghyun
1
Kim, Mikyoung
1
Kim, Sang Jin
1
Kim, Seoyoung
1
Kim, Sojung
1
Kim, Taeyeon
1
Kim, Yoojung
1
Koronaki, Eirini
1
Lee, Chulsung
1
Lee, Jong-Ho
1
Lee, Seungae
1
Lee, Sungkyu
1
Li, Guoxin
1
Liu, Honglei
1
Lou, Chen
1
Lu, Bo
1
Luk, Ka Yi
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Mazerant, Komala
1
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1
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
161
The journal of brand management : an international journal
103
The journal of product & brand management
81
Journal of retailing and consumer services
76
International journal of internet marketing and advertising : IJIMA
48
Journal of fashion marketing and management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
25
Journal of marketing management : MM
25
Business horizons
22
Asia Pacific journal of marketing and logistics
20
Journal of global fashion marketing : JGfM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Psychology & marketing
20
Marketing intelligence & planning
19
Tourism management : research, policies, practice
19
Journal of internet commerce
17
Journal of marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Cogent business & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of hospitality management
15
Journal of international consumer marketing
15
International journal of consumer studies
14
The IUP journal of brand management : IJBRM
14
European journal of marketing
13
Marketing theory
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of contemporary hospitality management
12
Journal of global marketing
12
Journal of the Academy of Marketing Science
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
International journal of electronic marketing and retailing : IJEMR
11
International journal of retail & distribution management
11
International marketing review
11
Journal of promotion management : JPM
11
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ECONIS (ZBW)
26
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1
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
6
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
7
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
8
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
9
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
10
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
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