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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Public relations"
~type_genre:"Article in journal"
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Public relations
Advertising effects
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
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Journal of communication management : an international journal
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Journal of promotion management : JPM
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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