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~isPartOf:"International journal of advertising : the review of marketing communications"
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Influencer marketing
2
sponsorship disclosure
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Brand management
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brand influence disclosure
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Feng, Yang
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Chen, Huan
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Kong, Qian
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Xie, Quan
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International journal of advertising : the review of marketing communications
European journal of operational research : EJOR
15
Journal of the Operational Research Society
10
International journal of production research
9
Annals of operations research
8
European Journal of Operational Research
7
Journal of modelling in management
7
Decision support systems : DSS ; the international journal
6
Asia Pacific journal of marketing and logistics
5
International journal of production economics
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Advances in business and management forecasting
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Journal of Modelling in Management
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Journal of promotion management : innovations in planning and applied research
4
INFOR : information systems and operational research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International Transactions in Operational Research
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International transactions in operational research : a journal of the International Federation of Operational Research Societies
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of the American Statistical Association : JASA
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Asia Pacific Journal of Marketing and Logistics
2
Asian Agricultural Research
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Benchmarking : an international journal ; BIJ
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Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
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Electronic commerce research and applications
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Energy policy
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European journal of industrial engineering : EJIE
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INFORMS journal on computing : JOC
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International Journal of Accounting and Finance
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International Journal of Electronic Finance
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International journal of accounting and finance
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International journal of commerce and management
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International journal of electronic finance : IJEF
2
International journal of enterprise network management
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Journal of Research in Interactive Marketing
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Journal of accounting & organizational change
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Journal of advertising
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Journal of business ethics : JOBE
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Journal of retailing and consumer services
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Journal of the American Statistical Association
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How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
2
An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang
;
Chen, Huan
;
Kong, Qian
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
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