Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Darstellung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
12
Werbewirkung
12
Advertising
11
Humor
11
Werbung
11
Consumer behaviour
9
Konsumentenverhalten
9
advertising
5
Emotion
4
Gender
3
Geschlecht
3
Perception
3
Psychology of advertising
3
Visualisierung
3
Visualization
3
Wahrnehmung
3
Werbepsychologie
3
Brand management
2
Ethics
2
Ethik
2
Humor advertising
2
Humour
2
Markenführung
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
humor
2
incongruity
2
rhetorical figure
2
Brand
1
Cause-Related Marketing
1
Cause-related marketing
1
China
1
Cognition
1
Croatia
1
Cross cultural
1
Cultural identity
1
Emotions
1
Evolutionary economics
1
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Yoon, Hye Jin
3
Huang, Ying
2
Badenes-Rocha, Alberto
1
Bayón, Tomás
1
Bigné Alcañiz, J. Enrique
1
Burgers, Christian
1
Carter, Erin Percival
1
Chang, Chingching
1
Choi, Yung Kyun
1
Crawford, Heather J.
1
Droog, Ellen
1
Eisend, Martin
1
Gotlieb, Melissa R.
1
Gregory, Gary D.
1
Ivanov, Lachezar
1
Krause-McCord, Amber
1
Kumar, Piyush
1
Lee, Yoon-Joo
1
Lu, Lu
1
Mayer, James Mark
1
McGraw, A. Peter
1
McLaughlin, Bryan
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
1
Nasution, Reza Ashari
1
Ngo, Liem Viet
1
Paramita, Widya
1
Peterson, Matthew O.
1
Ruiz Mafe, Carla
1
Septianto, Felix
1
Thompson, Bailey A.
1
Velez, John A.
1
Vermeulen, Ivar
1
Warren, Caleb
1
Yoon, Sukki
1
Zdravkovic, Srdan
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
UTB
65
SpringerLink / Bücher
34
Report
23
Heidelberger Taschenbücher
19
Journal of business research : JBR
16
International journal of production research
14
Lehrbuch
14
IRZ : Zeitschrift für internationale Rechnungslegung
13
International journal of advertising : the quarterly review of marketing communications
12
Psychology & marketing
12
Journal of advertising : official publication of the American Academy of Advertising
11
Ilmenauer Schriften zur Betriebswirtschaftslehre
10
Journal of retailing and consumer services
10
Management decision
10
Qualitative research in organizations and management : an international journal
10
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
10
BI-Hochschultaschenbuch
9
Sammlung Poeschel : betriebswirtschaftliche Studienbücher
9
Springer-Lehrbuch
9
Tourism management : research, policies, practice
9
International journal of hospitality management
8
HMD : Praxis der Wirtschaftsinformatik
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of advertising research
7
The journal of economic education
7
Werner-Ingenieur-Texte
7
Academy of Management journal : AMJ
6
ERIM report series research in management
6
Fachbuchreihe für Studium, Fortbildung, Praxis
6
Fischer
6
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Optisches Steuerrecht
6
Qualitative market research : an international journal
6
Sammlung Göschen
6
Schäffers Grundriß des Rechts und der Wirtschaft
6
Technological forecasting & social change : an international journal
6
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fear or humor? : the effects of negatively framed visual hyperbole in advertising
Huang, Ying
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 746-774
Persistent link: https://www.econbiz.de/10014551042
Saved in:
2
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
3
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
4
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
5
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
6
Hyperboles in advertising : a serial mediation of incongruity and humour
Huang, Ying
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 719-737
Persistent link: https://www.econbiz.de/10012260254
Saved in:
7
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
8
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
9
React to the future : political visualization, emotional reactions and political behavior
McLaughlin, Bryan
;
Velez, John A.
;
Gotlieb, Melissa R.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 760-775
Persistent link: https://www.econbiz.de/10012200318
Saved in:
10
Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
