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~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject:"Konsumgut"
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Consumer behaviour
17
Konsumentenverhalten
17
Luxury goods
17
Luxusgüter
17
Advertising effects
11
Werbewirkung
11
Advertising
10
Brand management
10
Markenführung
10
Werbung
10
Brand
7
Markenartikel
7
Internet marketing
5
Online-Marketing
5
Brand image
4
Markenimage
4
Fashion
3
Mode
3
Social Web
3
Social web
3
luxury brands
3
Celebrity endorsement
2
Celebrity-Werbung
2
Marketing management
2
Marketingmanagement
2
luxury advertising
2
luxury brand
2
social media
2
Ad attitudes
1
Art infusion
1
Betriebliche Standortwahl
1
Body esteem
1
China
1
Communication effectiveness
1
Consumer goods
1
Dauerhafte Konsumgüter
1
Durable goods
1
Envy
1
Experience marketing
1
Fashion Advertising
1
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18
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18
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English
18
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Ko, Eunju
4
Pangarkar, Aniruddha
3
Shukla, Paurav
2
An, Donghwy
1
Cao, Yue
1
Choi, Boreum
1
Choi, Uiju
1
Choi, Yung Kyun
1
Eguro, Yuka
1
Japutra, Arnold
1
Kim, Hye-yŏng
1
Kim, Inhye
1
Kim, Janghyun
1
Kim, Kacy K.
1
Kim, Sang Jin
1
Kim, Seoyoung
1
Kim, Sojung
1
Lawry, Charles Aaron
1
Lee, Chulsung
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Lee, Sungmi
1
Li, Guoxin
1
Liu, Honglei
1
Lu, Bo
1
Luk, Ka Yi
1
Narisawa, Taichi
1
Nomura, Naoki
1
Ono, Akinori
1
Pantoja, Felipe
1
Quach, Sara
1
Rathee, Shelly
1
Rossi, Patricia
1
Sato, Takaya
1
Sato, Yuna
1
Septianto, Felix
1
Shibamoto, Yuta
1
Song, Ji Hee
1
Song, Sanga
1
Taylor, Charles Raymond
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
183
Journal of retailing and consumer services
92
The journal of brand management : an international journal
86
Working paper / National Bureau of Economic Research, Inc.
80
NBER working paper series
76
NBER Working Paper
68
Journal of fashion marketing and management
56
SpringerLink / Bücher
56
The journal of product & brand management
47
International journal of hospitality management
46
Psychology & marketing
36
International journal of retail & distribution management
33
Europäische Hochschulschriften / 5
31
The Oxford handbook of luxury business
29
Discussion paper / Centre for Economic Policy Research
28
Ifo Schnelldienst
28
Journal of global fashion marketing : JGfM
28
Journal of international consumer marketing
27
CESifo working papers
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Economics letters
23
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Springer eBook Collection
23
The Rand journal of economics
23
Gabler Edition Wissenschaft
22
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Journal of economic dynamics & control
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Akzente
19
International journal of production economics
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of political economy
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of revenue and pricing management
18
Asia Pacific journal of marketing and logistics
17
International journal of industrial organization
17
The American economic review
17
Journal of economics & management strategy : JEMS
16
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ECONIS (ZBW)
18
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1
Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance
Choi, Boreum
;
Choi, Uiju
;
Song, Ji Hee
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1385-1401
Persistent link: https://www.econbiz.de/10012802313
Saved in:
2
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
3
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
4
Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1145-1149
Persistent link: https://www.econbiz.de/10014338530
Saved in:
5
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
6
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
7
Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha
;
Shukla, Paurav
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
Saved in:
8
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
9
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
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