Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Year of publication: |
2023
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Authors: | Pangarkar, Aniruddha ; Shukla, Paurav |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 7, p. 1226-1238
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Subject: | augmented reality | conspicuous consumption | inconspicuous consumption | inconspicuous minimalism | Luxury brands | luxury democratization | phygital | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences |
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