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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Information systems research : ISR
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
Journal of marketing research
12
ZEW Discussion Papers
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International journal of hospitality management
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing Science
8
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Journal of management information systems : JMIS
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
ZEW discussion papers
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
MPRA Paper
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Technological forecasting & social change : an international journal
5
CESifo Working Paper
4
CESifo working papers
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
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Journal of destination marketing & management
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Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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Business Horizons
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Business horizons
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Cogent business & management
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DIW Economic Bulletin
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DIW Wochenbericht
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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ECONIS (ZBW)
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1
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
2
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
3
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
4
user-generated
content
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
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