//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"digital content assets"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Artificial intelligence
1
Digital goods
1
Digitale Güter
1
Digitalisierung
1
Digitization
1
IT infrastructure
1
Künstliche Intelligenz
1
Social Web
1
Social web
1
customer data
1
digital content assets
1
digital environments
1
machine learning algorithms
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Copulsky, Jonathan R.
1
Malthouse, Edward
1
Published in...
All
International journal of advertising : the review of marketing communications
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence ecosystems for marketing communications
Malthouse, Edward
;
Copulsky, Jonathan R.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10014233933
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->