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~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Advertising"
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Advertising
208
Werbung
208
Advertising effects
159
Werbewirkung
159
Consumer behaviour
122
Konsumentenverhalten
122
Internet marketing
80
Online-Marketing
80
Social Web
42
Social web
42
Brand management
30
Markenführung
30
advertising
23
Brand image
18
Markenimage
18
Emotion
14
social media
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Psychology of advertising
12
Werbepsychologie
12
Bibliometrics
11
Bibliometrie
11
Gender
11
Geschlecht
11
Personality psychology
11
Persönlichkeitspsychologie
11
persuasion knowledge
11
Humor
9
Luxury goods
9
Luxusgüter
9
Cognition
8
Kognition
8
Public relations
8
Target group
8
Viral marketing
8
Virales Marketing
8
Zielgruppe
8
Öffentlichkeitsarbeit
8
Brand
7
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208
Aufsatz in Zeitschrift
208
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210
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Taylor, Charles Raymond
9
Yoon, Sukki
6
Cho, Chang-Hoan
5
Choi, Yung Kyun
5
Eisend, Martin
5
Hayes, Jameson L.
4
Kim, Kacy K.
4
Song, Ji Hee
4
Yoon, Hye Jin
4
Bang, Hye Jin
3
Bergkvist, Lars
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Holiday, Steven
3
Hudders, Liselot
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lou, Chen
3
Matthes, Jörg
3
Naderer, Brigitte
3
Poels, Karolien
3
Septianto, Felix
3
Teng, Lefa
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Youn, Seounmi
3
Beckert, Johannes
2
Boerman, Sophie C.
2
Boutsouki, Christina
2
De Jans, Steffi
2
Dens, Nathalie
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Gan, Chen
2
Hatzithomas, Leonidas
2
Huh, Jisu
2
Ivanov, Lachezar
2
Janssen, Loes
2
Jun, Jong Woo
2
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International journal of advertising : the review of marketing communications
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
CESifo working papers
35
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
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ECONIS (ZBW)
210
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210
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van
;
Wänke, Michaela
;
Mussweiler, Thomas
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
Saved in:
4
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
5
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
6
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
De Kerpel, Laura
;
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
Saved in:
7
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
8
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
9
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators : current issues and a future research agenda
Segijn, Claire M.
;
Strycharz, Joanna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 69-77
Persistent link: https://www.econbiz.de/10014233916
Saved in:
10
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
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