Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Esther Rozendaal and Moniek Buijzen
| Year of publication: |
2023
|
|---|---|
| Authors: | Rozendaal, Esther ; Buijzen, Moniek |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 1, p. 78-86
|
| Subject: | Children | ethics | fairness | undesirable effects | advertising literacy | advertising defences | empowerment | Werbung | Advertising | Kinder | Zielgruppe | Target group | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2135349 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233918