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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
4
Advertising regulation
4
Werbebeschränkung
4
Werbung
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Consumer behaviour
3
Konsumentenverhalten
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Advertising effects
2
Werbewirkung
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Deceptive pricing in advertising
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Green marketing
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Abdollahi, Maral
1
Banerjee, Somak
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Biswas, Abhijit
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Cayabyab, Ysa Marie
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Dutta, Sujay
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Fernandes, Juliana
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Huh, Jisu
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Kwak, Hyokjin
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Lam, Jocelin Y.
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Lau, Jerrald
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Malik, Shelly
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International journal of advertising : the review of marketing communications
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business ethics : JOBE
6
Journal of health economics
6
NBER Working Paper
6
Discussion paper / Centre for Economic Policy Research
5
Journal of historical research in marketing
5
Journal of marketing communications
5
Review of industrial organization : RIO
5
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Rechtswissenschaftliche Forschung und Entwicklung
4
Southern economic journal
4
Wettbewerb in Recht und Praxis : wrp
4
Working papers / TSE : WP
4
Young consumers : insight and ideas for responsible marketers
4
CESifo working papers
3
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
3
International review of law and economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing
3
Kom / Kommission der Europäischen Gemeinschaften
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Working paper / Department of Commerce, College of Business, Massey University
3
Working papers in economics
3
Applied economics letters
2
Berliner wirtschaftsrechtliche Schriften
2
CESifo Working Paper Series
2
Discussion paper / Institute of Social and Economic Research
2
Europäische Hochschulschriften
2
Forum public management : Diskussionspapier
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The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
2
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
3
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
4
When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
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