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~isPartOf:"International journal of arts management"
~person:"Baumgarth, Carsten"
~person:"Septianto, Felix"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Werbung"
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Baumgarth, Carsten
Septianto, Felix
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International journal of arts management
Journal of business research : JBR
5
SpringerLink / Bücher
5
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
4
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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International marketing review
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Journal of advertising
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Journal of business ethics : JBE
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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Arbeitspapier des Lehrstuhls für Marketing der Universität Siegen
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Arbeitspapiere der Nordakademie
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Asia Pacific journal of marketing and logistics
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Aufbruch : Ingredient Branding schafft Werte
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Brand audit for cultural institutions (BAC) : a validated and holistic brand controlling tool
Baumgarth, Carsten
;
Lauza, Marina
;
Lohrisch, Nicole
- In:
International journal of arts management
19
(
2016
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10011598913
Saved in:
2
Brand orientation of museums : model and empirical results
Baumgarth, Carsten
- In:
International journal of arts management
11
(
2008/09
)
3
,
pp. 30-45
Persistent link: https://www.econbiz.de/10003867545
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