Brand orientation of museums : model and empirical results
Year of publication: |
2009
|
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Authors: | Baumgarth, Carsten |
Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 11.2008/09, 3, p. 30-45
|
Subject: | Museum | Markenführung | Brand management | Deutschland | Germany |
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