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~isPartOf:"International journal of automotive technology and management : IJATM"
~isPartOf:"Journal of advertising"
~language:"eng"
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International journal of automotive technology and management : IJATM
Journal of advertising
Journal of marketing
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Journal of the Academy of Marketing Science
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Advances in mergers and acquisitions
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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British journal of management : BJM
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Contemporary accounting research : a journal of the Canadian Academic Accounting Association
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Edward Elgar E-Book Archive
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Employer branding for competitive advantage : models and implementation strategies
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European journal of marketing : EJM
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From Little's law to marketing science : essays in honor of John D.C. Little
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Frontiers of business research in China : selected publications from Chinese universities
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Global business and organizational excellence : a review of research & best practices
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Handbook of research on customer equity in marketing
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Handbook of research on mobile marketing management
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Harvard business review : HBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
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International direct marketing : principles, best practices, marketing facts
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International journal of business and emerging markets : IJBEM
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International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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The effect of organisational sales management on dealership performance
Kida, Sekai
;
Heller, Daniel Arturo
;
Tamura, Yusuke
; …
- In:
International journal of automotive technology and …
23
(
2023
)
2/3
,
pp. 144-170
Persistent link: https://www.econbiz.de/10014391783
Saved in:
2
The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
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