The impact of user-generated content and traditional media on customer acquisition and retention
Year of publication: |
2020
|
---|---|
Authors: | You, Ya ; Joshi, Amit M. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 3, p. 213-233
|
Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundengewinnung | Customer acquisition | Kommunikationsmedien | Communication media |
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