//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of business and globalisation : IJBG"
~person:"Wu, Xiangran"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fashion"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand management
1
China
1
Chinese consumers
1
Clothing industry
1
Consumer behaviour
1
Emotion
1
Fashion
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Mode
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social web
1
TV characters emotional brand associations
1
emotional engagement
1
fashion marketing
1
fashion social media
1
parasocial
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Wu, Xiangran
Vignali, Gianpaolo
5
Ryding, Daniella
3
Caratù, Myriam
2
Carey, Robin
2
Ross, Heather F.
2
Blazquez Cano, Marta
1
Bonetti, Enrico
1
Cambridge, Nicolas Adam
1
Campaniolo, Daniela
1
Cardinali, Silvio
1
Cheung, Jenny
1
Ciasullo, Maria Vincenza
1
Cosimato, Silvia
1
Handaru, Agung Wahyu
1
Helberger, Eva
1
Henninger, Claudia E.
1
Kaharuddin, Agus
1
Kaur, Jasmandeep
1
Madhani, Pankaj M.
1
Mattich, Kurt
1
Mohammed, Hayder Alhadey Ahmad
1
Navrozidou, Anna
1
Ramanjeet Singh
1
Reid, Louise
1
Reid, Louise F.
1
Sardan, Wahyudi
1
Surabhi Singh
1
Vazquez, Delia
1
Wang, Yen-Yin
1
Zhao, Jing
1
more ...
less ...
Published in...
All
International journal of business and globalisation : IJBG
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating Chinese audience-consumer responses towards TV character-based
fashion
related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->