//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Deutschland"
~subject:"Kulturelle Identität"
~subject:"Schwellenländer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Kulturelle Identität
Schwellenländer
International marketing
13
Internationales Marketing
13
Brand management
7
Markenführung
7
KMU
3
SME
3
Comparison
2
Consumer behaviour
2
Emerging economies
2
Export
2
Firm performance
2
France
2
Frankreich
2
Germany
2
Globalisierung
2
Globalization
2
Konsumentenverhalten
2
Malaysia
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Neuseeland
2
New Zealand
2
Sportmarketing
2
Sports marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
Transnational corporation
2
Unternehmenserfolg
2
Vergleich
2
Advertising effects
1
Advertising planning
1
Agraraußenhandel
1
Asia
1
Asian IT organisations
1
Asien
1
Benchmarking
1
Brand
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ayob, Abu H.
1
Dowling, Michael
1
Helm, Roland
1
Hünerberg, Reinhard
1
Kraft, Patricia
1
Migin, Melissa W.
1
Mohammad Falahat
1
Ringeisen, Petra
1
Zizah Che Senik
1
more ...
less ...
Published in...
All
International journal of business and globalisation : IJBG
International marketing review
30
Europäische Hochschulschriften / 5
25
Journal of international marketing
24
Journal of global marketing
22
Journal of business research : JBR
20
SpringerLink / Bücher
13
Journal of international consumer marketing
11
Schriftenreihe Hochschulmarketing
10
Handbook of research on international advertising
8
International journal of emerging markets
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Harvard business review : HBR
5
IGCC market reports
5
International business review : the official journal of the European International Business Academy
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of promotion management : JPM
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Berichte aus der Betriebswirtschaft
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
Gabler-Lehrbuch
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of export marketing
4
International journal of management and economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management international review : mir ; journal of international business
4
Qualitative market research : an international journal
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
The journal of brand management : an international journal
4
mir-Edition
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Cross-cultural and critical perspectives on brands
3
DUV / Wirtschaftswissenschaft
3
DUV : Wirtschaftswissenschaft
3
Dresdner Beiträge zur Betriebswirtschaftslehre
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Export performance of international new ventures in emerging market
Mohammad Falahat
;
Migin, Melissa W.
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
1
,
pp. 111-125
Persistent link: https://www.econbiz.de/10011847642
Saved in:
2
The role of competitive strategies on export market selection by SMEs in an emerging economy
Ayob, Abu H.
;
Zizah Che Senik
- In:
International journal of business and globalisation : IJBG
14
(
2015
)
2
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011530678
Saved in:
3
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
4
International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia
;
Dowling, Michael
;
Helm, Roland
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->