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~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Search: subject:"Ursprungsregeln"
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Konsumentenverhalten
Brand image
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COO
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Consumer behaviour
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Designation of origin
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Herkunftsbezeichnung
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Markenimage
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Rules of origin
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Ursprungsregeln
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ethnocentrism
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brand internationalisation
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country familiarity
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country image
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Abdul Rahman
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International journal of business and globalisation : IJBG
Journal of international consumer marketing
14
Journal of global marketing
13
Asia Pacific journal of marketing and logistics
12
International marketing review
10
Journal of business research : JBR
8
The journal of brand management : an international journal
6
Journal of international marketing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
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Journal of marketing management : MM
4
Journal of consumer behaviour : an international research review
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of promotion management : JPM
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Cross cultural management : an international journal
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International business and economics research journal
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International journal of commerce and management
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International journal of consumer studies
2
International journal of emerging markets
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Journal of euromarketing
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Journal of targeting, measurement and analysis for marketing
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Journal of the Academy of Marketing Science
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Kyŏngje-yŏn'gu
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Marketing intelligence & planning
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The journal of consumer marketing
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Thunderbird international business review
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Asian business & management
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
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Baltic journal of management
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Central European business review : CEBR
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Contemporary economics
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ECONIS (ZBW)
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Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
International journal of business and globalisation : IJBG
20
(
2018
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011929630
Saved in:
2
The country of origin effect on consumer purchase intention : PLS modelling
Syriac Nellikunnel
;
Kavitha Haldorai
;
Abdul Rahman
; …
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
3
,
pp. 378-395
Persistent link: https://www.econbiz.de/10011848747
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