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~isPartOf:"International journal of business and globalisation : IJBG"
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Brand management
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TV characters emotional brand associations
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brand associations
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International journal of business and globalisation : IJBG
The journal of brand management : an international journal
5
International journal of sport management and marketing : IJSMM
4
Journal of Product & Brand Management
4
Journal of business research : JBR
4
The journal of product & brand management
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Economics Papers from University Paris Dauphine
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International Journal of Sports Marketing and Sponsorship
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Journal of Business Research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Cogent business & management
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GUT FME Working Paper Series A
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Open Access publications from Université Paris-Dauphine
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport, Business and Management: An International Journal
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Wine Economics and Policy
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Cogent Business & Management
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Cuadernos de Gestión
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DLSU business & economics review
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Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
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European Journal of Marketing
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European Research Studies Journal
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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European management journal
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European research studies : an international multidisciplinary journal with topics in European integration
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International Journal of Bank Marketing
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International Journal of Customer Relationship Marketing and Management (IJCRMM)
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International Journal of Research in Business and Social Science
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International Journal of Sustainable Economies Management (IJSEM)
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International journal of applied management science
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International journal of economics and business research
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International journal of management and economics
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Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
2
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
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